CRM, digital & AI adoption consulting
You bought the platform; the usage report is embarrassing. I fix adoption from the inside: KPIs people agree to, weekly visibility, managers who ask for the numbers.
Explore consultingDesign your next move.
I coach professionals through career turning points, and I help companies turn CRM, digital and AI investments into tools people actually use. Both come down to the same thing: a clear strategy, small experiments, and measurable adoption.
10years in commercial, data and CRM roles3,000+users moved onto new systems — technology adoption and process redesign, 70 countriesProcess, technology and people — I work where the three meetKey skills
Experience fromUnilever · Sodexo · Inchcape · SSE Riga
Who I help
Two kinds of work.
Career strategy coaching
For people who are doing well and want to decide the next step themselves. You leave with clarity, a plan short enough to follow, and the method I teach at SSE Riga.
Explore coachingResults
Impact created.
90%of leads handled on time
Inchcape — Salesforce across five markets
An adoption strategy signed off by managing directors, KPIs agreed with the dealers themselves, and a weekly review that made usage visible. Digital leads for the largest brand grew 31%.
Read the case study
+6%income within three months
Coaching — one session, one decision
A finance controller found what was blocking a financial goal she had put off for months. Thirty minutes, a plan short enough to follow, a new bonus at work.
Read the case studyIn numbers
Four figures from the work.
Clients
What clients say.
In just 30 minutes, I found what was blocking my path to financial abundance. Within the first three months I increased my income by 6% and got a new bonus at work. Viktorija creates a safe, comfortable space, asks deep questions I'd never considered, and keeps the session focused and professional.
I was fortunate to have such a partnership with Viktorija as part of her training to become a professional coach.
A calm space to reflect, exactly when I needed it. As someone fairly structured, it mattered to have concrete next steps — and we got there in 45 minutes.
Start with a call.
Thirty minutes, free. We look at where you are and what you want, and I tell you honestly whether I can help.