10 years in customer development
Experience across data, CRM, category development, customer engagement and marketing automation in international corporate environments.
Coach · CRM Consultant · Lecturer
Clarity, for careers and customer systems.
I help professionals and teams turn complex career questions, CRM data and customer processes into clear decisions, better systems and meaningful next steps.
100+professional coaching sessions
10years in data, CRM & customer development
3k+CRM users trained or enabled
70+countries touched through CRM projects
Viktorija Garanča
Riga, Latvia · works in Latvian, English & Russian
Stockholm School of Economics in Riga✦
Inchcape✦
Sodexo✦
Unilever✦
Erickson-trained coach✦
Salesforce & marketing automation✦
About
Business depth, coaching presence and a global perspective.
A decade inside international organisations taught me how systems behave. Coaching taught me how people change. The most interesting work happens where the two meet.
Global CRM scope
CRM implementation, reporting and adoption work across Europe, Asia and the United States — translating business needs into practical user journeys.
Coach & educator
Visiting lecturer at Stockholm School of Economics in Riga, Erickson-trained professional coach and consultant — combining corporate experience with solution-focused coaching.
Latvian
English
Russian
What I do
Three offers. One focus: clarity that moves.
For professionals, teams and organisations that want clearer direction, stronger customer systems or sharper commercial capability.
№ 01
For individuals
Professional coaching
For people navigating career change, leadership questions, confidence, priorities — or a next chapter that should feel purposeful, not accidental.
- Career clarity and direction
- Values, strengths and decision-making
- Action plans between sessions
№ 02
For teams
CRM consulting
For teams that need their CRM to become a useful commercial operating system — not another database people quietly avoid.
- CRM adoption and change roadmap
- Reporting, dashboards and data quality
- Salesforce & marketing automation enablement
№ 03
For organisations
Lectures & workshops
For universities and companies that want practical learning on customer relationships, networking, career design or commercial systems.
- SSE Riga executive education
- Networking and career design modules
- CRM systems and customer lifecycle workshops
Make the invisible visible
We map the current reality: business processes, customer data, personal patterns, values, constraints and opportunities.
Reframe toward choice
Instead of staying inside the problem, we clarify the useful question and identify realistic, energising options.
Design the next operating rhythm
We translate insight into a practical action rhythm: experiments, dashboards, conversations, habits and follow-ups.
Experience
Corporate experience, human-scale translation.
A career built inside global organisations — read in seconds, not pages.
2021 — Present
CRM & Marketing Automation Lead
Regional product ownership for CRM implementation, Salesforce adoption and marketing automation across Northern Europe.
2019 — Present
Visiting Lecturer
Lectures and executive education around networking, CRM systems, career design, sales and marketing capability.
2018 — 2020
Global CRM BI Data Analyst
Global CRM reporting, data quality and user adoption work across large-scale sales and operations environments.
2016 — 2018
Category & Channel Development
Business intelligence, category growth, customer development analytics and trade strategy across Baltic markets.
Teaching & SSE Riga
Learning that feels like a good conversation.
From lecture halls to small-group workshops — practical sessions on careers, customer systems and the habits that connect them.
Rooms, not stages
Whether it is an executive classroom or a living-room workshop, the format is the same: real questions, honest discussion and tools people actually use the next morning.
Built on practice
Every module draws on ten years of corporate CRM, analytics and customer development work — examples from real projects, not textbook hypotheticals.
Open programme
Sales & Marketing Programme
A longer executive education programme covering customer engagement, marketing, branding, negotiations and sales strategy.
View official page ↗Career course
Career Revitalisation
A practical course for experienced professionals seeking clarity, confidence, personal branding and a concrete career roadmap.
View official page ↗CRM course
Unlocking CRM Systems
A focused session on CRM strategy, implementation, adoption, reporting and customer relationship management value.
View official page ↗Words
What clients and collaborators say.
Every testimonial is approved word-for-word by the person who said it. Structured placeholders are kept here so nothing is ever invented.
Approved quote needed
“Paste Santa’s approved review here — the challenge, the shift, and what changed as a result.”
Approved quote needed
“Paste Ilya’s approved review here — what changed, what felt different and why the work was valuable.”
Next step
Let’s create clarity around your next move.
For coaching, CRM consulting, lectures, workshops or programme collaboration — it starts with a short, unhurried conversation.
Send a note
Tell me a little about what you’d like to explore — I’ll reply personally.